5/26/2023 0 Comments Zen moissaniteMaybe you assemble outfits from chain stores, or source all your clothes second-hand. Maybe you recreate Pinterest outfits for mid-size bodies. So instead, find what makes you stand out. Say, for example, you want to be a fashion influencer on TikTok. But on TikTok, it’s even more essential to find your niche and stick to it the more specific the better. You already know all about the importance of finding your specific niche when creating content, regardless of the platform. This notifies the algorithm that you really like it, and you’ll be served more content in a similar vein.īy using the app as a consumer, becoming super familiar with the other creators in your market, and the kind of videos they’re creating, you can identify what works and what doesn't. One pro tip: when you see a video on your FYP that you really like or is really suitable for your niche, share it with a friend (or even message it to yourself). Again, the algorithm is superb! Within an hour of starting an account and interacting with content on your For You Page (main feed), you’ll be served the kind of content you want to see. If not, it’s time to start scrolling and engaging with content. You need to become familiar with your marketĪt this point, you’ve probably already spent some time in the app, learning the ins and outs of the platform. Make them surprising (a little unpredictability goes a long way!) or relatable so that they share your content with friends. This is something to keep in mind when you’re creating content! Keep your videos fresh and exciting, so viewers watch to the end. Similarly, if you interact with a video (like, comment, or share), that will inform the content you get. The longer you watch a video, the more of that type of content they’ll serve you. But TikTok uses an interest graph, which measures users’ interests based on how they interact with videos. Other social media platforms use a social graph to predict content that their users will want to view, recommending things based on who you follow, your interests, where you live, etc. Some things to know before you get started: Though the idea of starting from scratch and becoming an influencer on a whole new platform may seem daunting, it’s actually pretty straightforward to get around. For this, you need at least 100,000 followers and at least 100,000 video views in the last 30 days. Depending on a creator’s audience size, type of video, and engagement rates, brands can pay anywhere from $200 to $20,000 per branded video.Īlso, TikTok – like YouTube – has a partnership program called the TikTok Creator Fund, where the app pays creators to make content. TikTok has made it way more attainable to become an influencer. The app’s unique algorithm means that it’s a lot easier for creators to get their content in front of new audiences and grow their follower base substantially over a short amount of time. And honestly, anyone can be a TikTok influencer. TikTok influencers have built up their accounts to the point where brands and companies will pay them to promote their content. In fact, TikTok is probably the easiest social media platform to crack, thanks to its unique algorithm and no-holds-barred vibe. Some of these TikTok stars, like Charli D’Amelio and Addison Rae, have become household names for Gen Z –– but you don’t have to be mega-famous to be a TikTok influencer. Of course, with the rise of any social media platform comes a wave of brand-new influencers. And if you’re not already on it, now is the time to jump on board. Though its popularity was undoubtedly helped by COVID lockdowns and worldwide boredom (it reached two billion downloads in August 2020), there’s no denying that TikTok is here to stay. However, when it first launched, it was easy to dismiss TikTok as just a flash-in-the-pan app used by Gen-Z, that would soon fade into obscurity. We don’t need to tell you that TikTok is far and away the buzziest, trendiest social media platform right now.
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